Create Your Own Moniker

Many famous people have monikers. A moniker is something that comes after your name that describes what you do or what you stand for. Creating a moniker allows you to create your own identity and helps to create your reputation With a personal moniker, you can become known for something, and the best thing about it is you determine what that is.

A few historical examples of monikers are Catherine the Great and Richard the Lion Hearted. I have noticed more and more contemporaries using monikers, such as a realtor I know using the moniker, “the Real-estate Tycoon.” There is also the “E-zine Queen” which is used by a coach to declare her expertise in e-zines. I remember when a client told me about her my first response was, “How did she get to be the e-zine queen?” And the answer was very simple, “Because she decided.” That is the wonderful thing about creating a personal moniker. We choose what it is. We don’t have to wait for someone else to decide, we decide.


A personal moniker can be a great way to support us in creating a brand or just a fun way to build our reputation. A moniker is a great way to create recognition and clearer understanding of what we do and what we stand for. A moniker helps people remember who we are. My personal moniker is “The Princess of Profit.” For me, this describes what I do. I support people in creating profit from everything they do. It also adds lightness by using the term princess.

Your personal moniker can be anything you want it to be. From “world’s greatest (fill in the blank), to “the lawyer with a heart,” “the doctor with great bedside manners” or “the accountant that you can count on.” Your moniker can be strictly for business or strictly for fun. The great thing about having a moniker is you are the one that creates it so you get to decide what it will stand for and how you will use it.

Coaching Question

Are you ready for a moniker?

Coaching Challenge

Create a moniker that makes a statement about what you do and what you stand for. Have fun with it and be outrageous. No one ever has to know what your moniker is but you.

Daily Success Formula

A description of what you stand for + What you do = Personal Moniker


“Few people think more than two or three times a year. I have made an international reputation for myself thinking once or twice a week.” George Bernard Shaw

“I made the most of my ability and I did my best with my title.” Joe Louis

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